Two generations in the greenhouse
“Flowers are not just what we do — they are our heritage, our privilege, and our way of presenting Ecuador to the world.”

Our story began in the highlands of Ecuador, where our ancestors devoted their lives to agriculture. In the fertile valleys of Ambato, our family cultivated everything the land offered: carnations, gladiolus, alstroemerias, gypsophila, orchards of peaches, apples, pears and even guaytambos. For us, living from the land was not an option — it was life itself.

That closeness to the soil shaped who we are. Markets filled with color, days spent in the fields, and the steady rhythm of harvests taught us resilience, patience, and pride in working with our hands. What once felt ordinary, we later understood as a privilege — to grow up surrounded by flowers and nature.

Over time, roses transformed our journey. What began as agriculture for local markets became a passion for floriculture and the mastery of roses, carrying our family’s work beyond Ecuador.

Family working the fields in Ambato
Roses Ecuador Luxflowers Rose production grandparents
Roses today — greenhouse and export

Today, LuxFlowers continues this legacy: rooted in nature, and committed to sustainable practices. Every stem we share tells a story of resilience, heritage, and Ecuador’s beauty carried to the world.

Rooted in People, Driven by Purpose

We stand as a women-funded, fifth-generation family business—where passion, care, and responsibility grow hand in hand to bring the world premium Ecuadorian flowers.

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Heritage & Integrity

Fifth-generation family business—honoring our roots with honesty, transparency, and trust.

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Equality & Empowerment

Proudly women-funded, we champion equal rights and opportunities for everyone.

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Sustainability & Responsibility

We grow with respect for nature, people, and the future of our land.

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Passion for Quality

Every bloom carries our dedication—consistent care and premium standards from farm to client.

From the heart of Ecuador to the world

Let us grow your business with flowers that inspire trust and beauty.